In one of the strangest product launches I’ve seen in a while, four ex-Googlers yesterday went out with a private beta of “Friendfeed,” an apparent direct clone of Plaxo Pulse! (Disclosure: Yes, I head up marketing for Plaxo, so am clearly a biased source on this story.)
Michael Arrington featured the announcement on TechCrunch. I, and many others, were quick to point out in the comments the remarkable similarity between their screenshot and our shipping product. For this marketer, the unanswered question is, “What were they thinking?” Surely, they had to expect that people would notice.
Not sure what their differentiation strategy will be in the long run, but it is nonetheless good to see more offerings that seek to harness the power of the open social web.