It’s been a long time coming. I had always enjoyed the morning ritual of reading the Wall Street Journal and the business section of the San Jose Mercury News. But in recent months, my enjoyment has been steadily dropping, as the content felt less like news and more like reprints of yesterday’s news. Why? Because I now get my news online from a wide variety of sources, including Techmeme, TechCrunch, Mashable, GigaOm, ReadWriteWeb, Valleywag, CNET, CNN, Google.
When my Wall Street Journal subscription was up for renewal recently, I chose to let it expire. And yesterday, when a bill arrived for renewal of my San Jose Mercury News subscription, I called up and cancelled. And so, this morning, I did not have a pile of newsprint wrapped in a plastic bag awaiting me on my front step.
We are in the midst of a major upheaval in media, with the Internet turning everything upside down. The businesses of news and entertainment are facing forces of change that are at least as big as when cable came on strong. And this is certainly impacting how I do my job as a marketer.
So long, newspaper. Thanks for the memories.