Pure-Play Aggregators: A Traffic Update

Compete released the stats for August, with mixed news for the pure-play Social Web Aggregators. Plaxo continued to see nice growth, clocking 244% year-over-year growth and 11% month-over month growth in monthly unique visitors. FriendFeed, on the other hand, experienced a bit of a stall, with a tiny drop in monthly unique visitors compared with July. SocialThing (recently acquired by AOL) got a traffic increase from the news of its acquisition, but total monthly unique visitors remains under 100,000. Iminta’s traffic was too low to track.

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Can the pure-play Social Web Aggregators grow fast and long enough to achieve escape velocity before the big former walled garden services, like Facebook and MySpace, re-invent themselves into true Social Web Aggregators?

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