How can we get the most out of the revolutionary “microblogging” platform Twitter?
Influential Forrester analyst and veteran blogger, Jeremiah Owyang, recently posted on the topic of “essential Twitter tools.” I can certainly relate, as an increasingly heavy (a.k.a, addicted) Twitter user. Twitter is, in my opinion, a first-class citizen of the Social Web. Very open. Very social.
I have tried all the tools Jeremiah mentions, and for me, the key is search. I mourn the loss to Terraminds, but have happily replaced it with Tweetscan. (Although, when it was down for hours today, I had serious withdrawal.) Why? Because it really matters to me what people are tweeting about my company (Plaxo). When someone has a problem, complaint, question, or suggestion for Plaxo and voices it via Twitter, I want to know. Many a new conversation or relationship has been struck as a result of this facility.
My only addition to Jeremiah’s list is Plaxo Pulse (the first social aggregator). There, by virtue of the foundation of my unified address book, I am “following” a bunch of Twitterers that I am not following directly in Twitter (or indirectly via FriendFeed). And, because Pulse allows for status sync with Twitter, many of those messages show up simply as status updates.