Tag Archives: Owyang

Forrester’s Jeremiah Owyang and the “Five Eras of the Social Web”

On this week’ episode of The Social Web TV, Joseph Smarr and I welcomed special guest, Jeremiah Owyang of Forrester, for a discussion based his recent report, The Future of the Social Web in Five Eras. I think this is one of our best episodes, putting the Social Web in the context of mainstream adoption and implications for major brands.

This w

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Essential Twitter Tools: My Two Cents

Woody, Up Close and Personal

How can we get the most out of the revolutionary “microblogging” platform Twitter?

Influential Forrester analyst and veteran blogger, Jeremiah Owyang, recently posted on the topic of “essential Twitter tools.” I can certainly relate, as an increasingly heavy (a.k.a, addicted) Twitter user. Twitter is, in my opinion, a first-class citizen of the Social Web. Very open. Very social.

I have tried all the tools Jeremiah mentions, and for me, the key is search. I mourn the loss to Terraminds, but have happily replaced it with Tweetscan. (Although, when it was down for hours today, I had serious withdrawal.) Why? Because it really matters to me what people are tweeting about my company (Plaxo). When someone has a problem, complaint, question, or suggestion for Plaxo and voices it via Twitter, I want to know. Many a new conversation or relationship hasĀ been struck as a result of this facility.

My only addition to Jeremiah’s list is Plaxo Pulse (the first social aggregator). There, by virtue of the foundation of my unified address book, I am “following” a bunch of Twitterers that I am not following directly in Twitter (or indirectly via FriendFeed). And, because Pulse allows for status sync with Twitter, many of those messages show up simply as status updates.

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