Joseph Smarr, Plaxo’s chief platform architect, and de facto leader of the Portable Contacts initiative, gave a talk today at the Web 2.0 conference in New York. Entitled “Tying it all together; Implementing the Open Web,” it was a rallying cry for developers to jump in and get working on the new “open stack” of OpenID, OAuth, OpenSocial, XRDS-Simple, and Portable Contacts. See converage from attendees Kris Jordan and Steve Kuhn (who quips about Joseph, “Dude talks fast”)!
Joseph asserted that the industry has now come together around a common vision for the future of the Social Web — a vision that abandons the walled garden model in favor of a new services layer that interconnects social hubs with the rest of the web. The service layer is comprised of Identity Providers, Social Graph Providers, and Content Aggregators:
And, indeed, that is the vision behind the strategies we see from Google (with Friend Connect; which launched for real today), Plaxo (with Pulse), MySpace (with Data Availability), Yahoo (with Y!OS), and, yes, even Facebook, too (with Connect).
Joseph goes on to observe that there are two pathways to that vision, one built on Facebook’s proprietary stack and the pathway chosen by MySpace, Google, Yahoo, Plaxo, and many others, built on the new open stack:
The Real McCrea 
We’re taking this to the next level by coordinating the Login, FB social graph feeds, with your location and interests. Some of the twists we added:
1. We let you text, call, or send FB notes to your FB friends in situ (in the widget)
2. We do send your interests to Facebook feeds but the link pulls you to the source publisher.
3. We fire of the widget in a ink to your phone so you can see who is nearby. Right there in place where you are actually going you can see who might be nearby. Then if you want, connect with them! The publishers brand is walking around in the pocket of their visitors!
4. Publishers get deep metrics in their reports on the vibrancy of their users, and get the chance to pull all of their visitors social graph from Facebook to their site for a quick visit.
Try it out at http://phlooq.com
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Considerably well executed read…
Thank goodness some bloggers can still write. Thank you for this piece..
[…] e atingir massa crítica de usuários. Hoje ele faz parte de um “Open Stack” [1] [2] para […]
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